Television advertising is still a powerful medium to get your message across. Over 62 percent of media advertising was spent on television advertising. A recent survey from Microsoft found that consumers are also more receptive to television advertising than most other types of marketing.
Television advertising still yields a powerful return on your investment, but you will need to make sure that you spend your dollars carefully. One of the most important steps is creating a powerful message that is tailored to your audience.
Creating a Great Television Commercial
Creating an effective television advertisement will take some planning. Here are some things that you will want to do to prepare.
Focus on the Idea First
How many people have you heard say that they want to buy airtime for the Super Bowl? Most of these people probably dont know what message they want to get across. They think that the medium itself will be enough to carry the commercial.
You dont want to start off by focusing on the medium that you will be using. It is a lot more important to get the right message down. Create the core message and work from there.
Gather Supporting Evidence
Every company wants to tell people that they have the best product on the market. Consumers are very skeptical of these claims if they are not substantiated. You need to collect proof to back up all your claims. Make sure that the evidence is well researched and accurate. You will gain a lot more credibility with your viewers if you are honest with them.
Use Guerilla Marketing Approaches
Most companies dont have a ton of money to put into their commercial. You may need to bring it to life on a shoestring budget. You can create a great commercial with simple, cheap props and actors if you are creative enough.
Start Creating Your Script
You will need to start working on the general script that you will use in the commercial. Keep in mind that you will only have about 30 seconds of airtime if you are working on a tight budget. Make sure that you write your script accordingly. Your script needs to relay all important points in this timeframe. You may need to emphasize where people should go for more information at the end, because you probably wont be able to touch on all important points.
Work With the Right Producers
You need to work with a quality video production expert to ensure the commercial meets your expectations. The company should have a talented staff of directors, videographers, producers and other experts. They will understand your idea and bring it life.
Create a Powerful Call to Action
The end goal of your advertisement is to get people to buy your product or service. You need a strong call to action. Conclude your commercial by giving people a sense of urgency to get out of their chair and make a purchase.